Hedonic Treadmill: Why Happiness Fades After Big Wins
Updated on 2 Nov 2025
Written by the Psychvarsity Team
The Hedonic Treadmill – Why Your Lottery Win May Not Bring Eternal Joy
Imagine for a moment, you've just won the lottery. Your heart pounds as you realize you're now a multimillionaire. Your mind races with visions of luxury cars, lavish vacations, and a mansion with a pool. Yet, according to research in the realm of psychology, this elation may be surprisingly short-lived. This is due to a concept known as the Hedonic Treadmill, a term coined by psychologists Brickman and Campbell in their 1971 study.
The Hedonic Treadmill, also referred to as Hedonic Adaptation, describes our tendency to quickly return to a relatively stable level of happiness despite major positive or negative life changes. It’s like running on a treadmill – no matter how fast you run, you remain in the same spot. Similarly, whether life showers us with riches or deals us a bad hand, we tend to gravitate back to our pre-existing level of happiness.
But why does this happen? And how does it affect our pursuit of happiness? Let's dive into the world of the hedonic treadmill and find out.
The Science Behind the Hedonic Treadmill
Neuroscience has some intriguing insights into this phenomenon. The human brain is wired to adapt to new circumstances, a survival mechanism ingrained in our DNA from our early ancestors. This ability to adapt helped them survive and thrive in fluctuating environments. It's the same reason we quickly get used to a new pair of glasses or a different haircut. Our brains are exceptional when it comes to adjusting to new normalities.
When something wonderful occurs, our brain's reward center, the nucleus accumbens, fires up, releasing a flood of dopamine – the "feel-good" neurotransmitter. This creates the joy and excitement we feel when we first win the lottery or get a raise. However, our brains are clever little things. They soon adjust to this new level of dopamine, and it becomes our new normal. The thrill of the victory or the pleasure of the new car fades, and we return to our baseline level of happiness.
Psychologists believe that this phenomenon is not just neurological but also psychological. We're constantly comparing our current situation to our past experiences or future expectations – a process known as relative comparison. When we first experience a positive change, we compare it to our previous state and feel a surge of happiness. But as time passes, we adapt to our new circumstances, and they become our new benchmark for comparison. The joy of the new experience diminishes as it becomes our new normal.
How the Hedonic Treadmill Affects Our Lives
While it might seem disheartening that we can't maintain the high of a major win, the hedonic treadmill isn't all bad news. It's actually a testament to our resilience as human beings. It's the reason we can bounce back from adversity, pick ourselves up after a fall, and keep going. Without hedonic adaptation, we'd struggle to cope with the ups and downs of life.
However, understanding the hedonic treadmill can also help us make wiser decisions about our pursuit of happiness. For instance, if you're chasing a promotion purely for the pay raise, you might want to reconsider. Research from Princeton University suggests that once individuals reach an income of around $75,000, additional income doesn't significantly increase happiness. So, while that initial boost from the raise might bring a rush of joy, the effect is likely to be temporary.
Similarly, if you're dreaming of buying a bigger house or a more luxurious car thinking it will make you happier, remember the hedonic treadmill. That initial joy will likely fade as your new acquisition becomes your new normal. Instead, consider investing in experiences, like traveling or learning a new skill. These create lasting memories and personal growth, which have a more enduring impact on our happiness.
Escaping the Hedonic Treadmill – Is It Possible?
Now, you might be thinking – is there a way off this treadmill? Can we maintain or even increase our level of happiness over time? The answer is, somewhat comfortingly, yes.
Research suggests that while our circumstances do influence our happiness, they only account for about 10% of it. Much of our happiness is determined by our genetics, but a significant portion – around 40% according to a study by Lyubomirsky, Sheldon, and Schkade – is under our control, determined by our thoughts, actions, and attitudes.
We can influence this 40% by cultivating positive habits, like gratitude, mindfulness, and kindness. Regular physical activity and social connections also play a crucial role in maintaining our happiness. In fact, a study conducted by Harvard University found that strong social connections are one of the most significant predictors of long-term happiness.
So, while we might not be able to stop the hedonic treadmill entirely, we can certainly influence the speed and direction in which it's running. By understanding and acknowledging this psychological phenomenon, we can make mindful decisions that contribute to our long-term well-being, rather than chasing fleeting moments of joy.
The Hedonic Hamster Wheel – The Flipside of Big Wins
Imagine you're a hamster. You've just stumbled upon a gigantic wheel - it's shiny, new, and has that fresh wheel smell. You hop on and start running with sheer joy. The exhilaration! The speed! But after a while, you realize you're not really going anywhere. It's still fun, but the thrill is fading. This, my friends, is essentially what we humans experience with the hedonic treadmill. After the initial sprint, the big win starts to feel like just another jog in the park.
This phenomenon is particularly noticeable with significant life events or purchases. Take for instance, buying a new car. The first few weeks are pure bliss – the new car smell, the shiny dashboard, the smooth ride. But after a while, it just becomes, well, your car. It's not that you're unhappy with it; it's just that the excitement has faded, and it's now part of your everyday life.
Or consider a job promotion. The first few days after the announcement, you're walking on cloud nine. But then, the novelty wears off. The additional responsibilities, the longer hours, and the higher expectations become your new normal. The joy of the promotion gradually diminishes and you find yourself back at your baseline happiness level, albeit with a fancier title and a heavier workload.
This process of hedonic adaptation is a sobering reminder that 'more' or 'bigger' doesn't necessarily equate to lasting happiness. It's not a reason for pessimism, though. Instead, it's a call for us to reassess what truly brings us lasting contentment.
Running on a Rainbow – The Hedonic Treadmill and Negative Events
Now, let's not paint the hedonic treadmill with a dreary brush. It's not just about the diminishing joy from positive events. It's also about our remarkable ability to recover from negative experiences. Think of it as running on a rainbow after a storm – the ability to find equilibrium and peace even after hardship.
Research from the American Psychological Association (APA) suggests that even after significant negative events like serious illness, job loss, or the death of a loved one, most people can return to their previous levels of happiness. Our resilience is truly astonishing. Just as we adapt to positive changes, we also adjust to negative ones, finding our way back towards our baseline happiness level.
Consider the example of someone losing their job. Initially, it's a significant blow. There's shock, anger, perhaps even a sense of despair. But after a while, they adjust. They find ways to cope, perhaps discover new opportunities, and over time, their happiness level gradually returns to its baseline. They're back on the treadmill, but they've learned to keep running.
So, while the hedonic treadmill can dampen the joy of positive events, it also cushions the blow of negative ones. It's a testament to our innate resilience and adaptability. But what if we want to increase our baseline happiness? Is that a fool's errand, or is there a method to the madness?
Hacking the Treadmill – Boosting our Baseline Happiness
The good news is, while the hedonic treadmill theory suggests our happiness tends to revert to a baseline level, it doesn't mean we're stuck there. As it turns out, we can nudge that baseline upward. Think of it as hacking the treadmill – adding a bit of an incline to make the run more challenging, yet more rewarding.
Research from the World Health Organization (WHO) suggests that regular physical exercise can significantly improve our mood and reduce feelings of anxiety and depression. So, while the initial euphoria of joining a new gym (or buying a new pair of running shoes) might fade, the long-term impact on our happiness can be substantial.
In a similar vein, learning new skills or pursuing a hobby can provide a lasting boost to our happiness. It's not just about the initial thrill of taking up guitar lessons or joining a pottery class. It's about the sustained joy of learning, the sense of accomplishment as we master a new skill, and the community we build around our shared interests.
A study published in the journal Nature also highlighted the importance of social connections in enhancing our happiness. As social creatures, we thrive on interactions and relationships. The joy of spending time with loved ones, the support we give and receive, the sense of belonging – these are not just ephemeral pleasures. They can significantly elevate our baseline happiness and enrich our lives in profound ways.
So yes, while the hedonic treadmill is a real phenomenon, it's not a life sentence. By being mindful of our choices and focusing on what truly matters, we can enhance our happiness and well-being. It's not about chasing the next big win; it's about appreciating the little things, cultivating positive habits, and nurturing our relationships. That's how we can not only keep running on the treadmill but also enjoy the run.
The Hedonic Treadmill - A Neuroscientific Perspective
Before you shake a fist at the heavens and declare life a meaningless hamster wheel, let's dig a bit deeper into the science of the hedonic treadmill. The brain, in all its squiggly pink wonder, plays a significant role in this phenomenon. Like a seasoned DJ, it's constantly adjusting the knobs and dials of our happiness levels, seeking to maintain a balance. It's a bit like trying to keep a goldfish in a bowl without it toppling over - a delicate balancing act of neurochemicals and synapses.
Consider dopamine, for instance. This little neurotransmitter is often dubbed the 'feel-good' chemical. When we experience something pleasurable - say, biting into a decadent chocolate cake or receiving a compliment - our brain rewards us with a burst of dopamine. But here's the catch. Our brain, ever the thrifty accountant, adjusts to this increased activity by reducing the number of dopamine receptors. It's a bit like turning down the volume when your favorite song comes on the radio because it's too loud. The result? Over time, you need more of the same experience (or something even better) to feel the same level of happiness.
And then there's the role of our memory. Our brains are not just vast storages of information - they're more like dynamic, creative storytellers. They're constantly updating and rewriting our experiences, often with a touch of rose-tinted nostalgia. This can make our past happiness seem more intense, and our current happiness, well, a bit bland in comparison. It's like watching a rerun of a classic sitcom - it's just not as funny the second time around.
So, our brain's neurochemical balancing act and our memory's creative storytelling both contribute to the hedonic treadmill. But don't despair just yet - understanding these processes can actually empower us to tweak our happiness levels.
The Science of Savoring - Slowing Down the Treadmill
So, how do we press the pause button on the hedonic treadmill and squeeze more joy out of life? One way, researchers suggest, is through the art of savoring. Now, I'm not talking about lingering over a delicious meal (although that can certainly be part of it). Savoring, in psychological terms, is the act of mindfully appreciating and enjoying our experiences.
When we savor, we immerse ourselves in the present moment and fully engage our senses. It's like taking a mental snapshot of a moment of happiness and etching it into our memory. Whether it's a beautiful sunset, a piece of music that moves us, or a hearty laugh with a friend, savoring these moments can enhance our happiness and help slow down the hedonic treadmill.
Research from Harvard University suggests that people who regularly practice savoring report higher levels of happiness, even when faced with negative experiences. It's as if they've installed a slow-motion button on their hedonic treadmill, allowing them to extract more joy from their experiences.
Another way to slow down the hedonic treadmill is through gratitude. It's more than just saying 'thank you' - it's a mindset, a way of looking at the world. When we practice gratitude, we focus on what's going well in our lives, rather than what's going wrong. It's like putting on a pair of rose-tinted glasses that highlight the positives and soften the negatives.
And the benefits of gratitude extend beyond just happiness. Studies from the National Institutes of Health (NIH) suggest that gratitude can improve our health, reduce stress, and even strengthen our relationships. So, not only does it slow down the hedonic treadmill, but it also gives us a health and wellness boost. Not too shabby for a simple 'thank you', eh?
The Pursuit of Meaning - A Detour from the Treadmill
Now, what if I told you there's a way to step off the hedonic treadmill altogether? No, it's not some secret portal to a parallel universe. It's a shift in focus - from pursuing happiness to pursuing meaning.
When we chase after happiness, we're often seeking external rewards or experiences - the next big promotion, the fancy car, the exotic vacation. But these things, while pleasurable, are subject to the hedonic treadmill. The joy they bring is fleeting and can leave us feeling unsatisfied.
On the other hand, when we pursue meaning, we focus on fulfilling our potential and contributing to something larger than ourselves. It could be through our work, our relationships, our hobbies, or our community involvement. These pursuits might not always bring immediate happiness. In fact, they might involve challenges, discomfort, even pain. But they provide a sense of purpose and fulfillment that's not subject to the whims of the hedonic treadmill.
Research published in the Journal of Positive Psychology suggests that people who lead meaningful lives are more satisfied and resilient, even in the face of adversity. They might not experience the dizzying highs of hedonic happiness, but they also avoid the crushing lows. It's as if they've stepped off the hedonic treadmill and embarked on a more steady, fulfilling journey.
So, while the hedonic treadmill is a part of our psychological landscape, it doesn't have to dictate our happiness. Whether it's through savoring, practicing gratitude, or pursuing meaning, we can navigate our path towards a more fulfilling, satisfying life. It's a bit like learning to dance with the treadmill, rather than just running on it. And who knows? We might even find that the journey is more enjoyable than the destination.